LinkedIn Lead Gen Forms offer brands a chance to generate high-quality leads at scale with much more ease and reliability than traditional forms and landing pages. How Can LinkedIn Lead Gen Forms Help My Company? They get the guide, experience, or other asset they’re interested in, and they provide you with professional data to tailor your campaigns. All they have to do is hit the CTA button. When your audience sees your ad, they’ll see that their name, contact info, company name, seniority, job title, and location are all pre-filled and ready to be submitted. Lead Gen Forms populate your ads with customizable forms pre-filled by the member’s LinkedIn profile data. LinkedIn Lead Gen Forms make it easy for advertisers to collect quality leads by making it as easy as possible for users to share that information, at their own discretion. Having members stay in-app with Lead Gen Forms is a seamless user experience.” – Nik Love, Global Digital Manager, IR “Traditional landing pages take people away from the LinkedIn platform. To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we have LinkedIn Lead Gen Forms.
Marketers need quality lead data, but asking for too much or offering up a complicated experience can diminish your results. “The ask” is a pivotal moment in every lead generation campaign.
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